Choice of the Optimal Product Life Insurance for the Chosen Client

Nowadays, life insurance is a necessity, however insurance market is very confusing. In many cases, client chooses a life insurance that is not suitable for his needs. Also, they pay too much for a product of life insurance, which is not optimal for them. Bachelor thesis focuses on this issue. The purpose of this thesis is to choose an optimal product for a specific type of client and to map the insurance market. It is very important to explain basic terms, that help client to understand the area of life insurance. In theoretical part there are explained basic expressions, which help us to understand the area of life insurance. In the practical part there are several offers for each client from insurance companies. Insurance companies are selected according to market share in Czech Republic. In the bachelor thesis are used a few criteria, which are key for a client for example price of insurance (paid monthly) or damages for individual risks. Offers are compared by using the methods of polycriterial evaluation of variants. Specifically, are used method of order and method of weighted sum. After that, the most suitable product is offered to the client. Life insurance product Allianz ŽIVOT from Allianz insurance company was evaluated as the optimal product for two from tree clients. For one client was optimal product from Generali Česká insurance company