STRENGTHENING THE GOVERNANCE OF CREATIVE TOURISM POTENTIAL BASED ON LOCAL WISDOM IN DAYU VILLAGE, GONDANGREJO DISTRICT, KARANGANYAR REGENCY, CENTRAL JAVA

Strengthening the potential of creative tourism based on local wisdom as a form and alternative step in fostering the development of tourism potential and the creativity of tourism actors and communities around the tourist area. One of them is the Dayu tourist village area, because of the tourism potential it has. However, it tends to be managed as it is, and there is no synergy between tourist actors. The purpose of this research activity is to explore strengthening the governance of creative tourism potential in the Dayu tourism village area, Gondangrejo District, Karanganyar Regency, Central Java. This research uses qualitative descriptive methods in exploring the facts and conditions of local wisdom through self-help mapping and focus group discussions. The results of this research activity show that there is synergy between tourism actors and strengthening UMKM through Business Matching between buyers and tourism actors / the community, which is able to contribute to the sustainable improvement of the community's economy. Through efforts to strengthen various tourism potentials, making the tourist area increasingly fulfilled facilities and infrastructure, both in terms of natural tourism potential and local wisdom products produced by local residents towards the development of sustainable tourism  villages.Penguatan potensi wisata kreatif berbasis kearifan lokal sebagai bentuk dan langkah alternatif dalam menumbuh kembangkan potensi wisata serta daya kreatifitas pelaku wisata dan masyarakat disekitar kawasan wisata. Salah satunya kawasan desa wisata Dayu, karena potensi wisata yang dimilikinya. Namun cenderung masih dikelola sendiri – sendiri dilakukan apa adanya, dan belum ada sinergisitas antar pelaku wisata. Tujuan penelitian ini, mengeksplorasi penguatan tata kelola potensi pariwisata kreatif dikawasan desa wisata Dayu Kecamatan Gondangrejo Kabupaten Karanganyar Jawa Tengah. Penelitian ini menggunakan metode deskriftif kualitatif dalam mengekplorasi fakta dan  kondisi kearifan lokal melalui pemetaan swadaya dan focus group discussion. Hasil penelitian menunjukkan adanya sinergisitas antar pelaku wisata dan penguatan UMKM melalui Bisnis Matching antar buyer dengan pelaku wisata / masyarakat, sehingga mampu memberikan kontribusi pada peningkatan ekonomi masyarakat yang berkelanjutan. Dengan melalui upaya penguatan berbagai potensi wisata, menjadikan kawasan wisata tersebut semakin terpenuhi sarana dan prasarana pendukungnya, baik dari sisi potensi wisata alam maupun produk kearifan lokal yang dihasilkan penduduk setempat ke arah pengembangan desa wisata berkelanjutan