This article proposes a Serious Game about ‘Set-Based Concurrent Engineering’, which is one of the elements of lean practices in product design and development. Although Set-Based Concurrent Engineering is becoming popular in academia, in practice, understanding and adoption of it are low. Thus, the game presented in this article is designed to bring hands-on experience to practitioners to understand its principles and associated enablers. The game is structured in two stages, simulating the traditional approach to concept development, called ‘Point-Based Concurrent Engineering’, and the lean approach, called Set-Based Concurrent Engineering, respectively. Performance metrics are provided in the game to track teams’ performances in the two ...