The Effect Of Financial Literature, Financial Attitude, And Financial Behavior On Business Management In Small Medium Business In Makassar City

This study aims to determine how the influence of financial literacy, financial attitudes and financial behavior on business management in Small and Medium Enterprises owners in Makassar City. The type of research used in this study is a descriptive quantitative approach. The types and sources of data used are primary and secondary data, namely data collected from researchers, processed by researchers themselves from the object, and data obtained from other people. The population in this study was 715 SMEs and the sample in this study used purposive sampling method. Data were collected using a questionnaire from 200 respondents of Small and Medium Enterprises owners in Makassar City who were the sample in this study. Keywords: Financial literacy, financial attitude, and financial behavio