The purpose of this paper is to explore whether product complexity moderates the impact of integration programs in both new product development (NPD) and supply chain (SC) management on operational performance. Results are based on statistical analyses of data collected from an international sample of manufacturing firms through the last edition of the International Manufacturing Strategy Survey (IMSS 5). The main findings are that NPD and SC integration do have an impact on performance, while product complexity alone has not. When considering the moderating effect, complexity has no impact on NPD integration, while there is some impact on SC integration
Purpose - The purpose of this paper is to investigate the effectiveness of supply chain integration ...
Purpose - The purpose of this paper is to investigate the effectiveness of supply chain integration ...
Contains fulltext : 91361.pdf (author's version ) (Open Access)EurOMA 201
The purpose of this paper is to explore whether product complexity moderates the impact of integrati...
The purpose of this study is to investigate whether product complexity moderates the impact of integ...
The purpose of this study is to investigate whether product complexity moderates the impact of integ...
The purpose of this study is to investigate whether product complexity moderates the impact of integ...
The purpose of this study is to investigate whether product complexity moderates the impact of integ...
The purpose of this study is to investigate whether product complexity moderates the impact of integ...
The purpose of this paper is to explore whether product complexity and product modularity influence ...
The purpose of this paper is to explore whether product complexity and product modularity influence ...
The purpose of this paper is to explore whether product complexity and product modularity influence ...
Purpose - The purpose of this paper is to investigate the effectiveness of supply chain integration ...
Purpose - The purpose of this paper is to investigate the effectiveness of supply chain integration ...
Purpose - The purpose of this paper is to investigate the effectiveness of supply chain integration ...
Purpose - The purpose of this paper is to investigate the effectiveness of supply chain integration ...
Purpose - The purpose of this paper is to investigate the effectiveness of supply chain integration ...
Contains fulltext : 91361.pdf (author's version ) (Open Access)EurOMA 201
The purpose of this paper is to explore whether product complexity moderates the impact of integrati...
The purpose of this study is to investigate whether product complexity moderates the impact of integ...
The purpose of this study is to investigate whether product complexity moderates the impact of integ...
The purpose of this study is to investigate whether product complexity moderates the impact of integ...
The purpose of this study is to investigate whether product complexity moderates the impact of integ...
The purpose of this study is to investigate whether product complexity moderates the impact of integ...
The purpose of this paper is to explore whether product complexity and product modularity influence ...
The purpose of this paper is to explore whether product complexity and product modularity influence ...
The purpose of this paper is to explore whether product complexity and product modularity influence ...
Purpose - The purpose of this paper is to investigate the effectiveness of supply chain integration ...
Purpose - The purpose of this paper is to investigate the effectiveness of supply chain integration ...
Purpose - The purpose of this paper is to investigate the effectiveness of supply chain integration ...
Purpose - The purpose of this paper is to investigate the effectiveness of supply chain integration ...
Purpose - The purpose of this paper is to investigate the effectiveness of supply chain integration ...
Contains fulltext : 91361.pdf (author's version ) (Open Access)EurOMA 201