In this paper we investigate the potential of digital storytelling in the context of formal education for fostering substantial educational benefits. Our discussion is based on a five-year experience with digital storytelling in Italian classes of all school grades (from pre-school) that has involved almost 15.000 students, and on the data from surveys, direct interviews and focus groups with hundreds of teachers. The results show that students do achieve a number of benefits, both direct (i.e. curricular, traditional…) and indirect (i.e. non curricular, non-traditional, like for example a professional attitude). We draw conclusions regarding what we deem to be the key ingredients of this successful experience, among which the concrete impl...