Sport inaczej — o wejściu na polski rynek medialny telewizji Canal+

Sport differently — about the entry of Canal+ television into the Polish media marketCanal+ television was the first fully paid and non-public premium broadcaster which appeared on the Polish television market. The article is an attempt to explain the circumstances under which Canal+ sports desk was established, and identify the solutions enabling private stations to dominate the market of TV sports coverage, especially football.Sport differently — about the entry of Canal+ television into the Polish media marketCanal+ television was the first fully paid and non-public premium broadcaster which appeared on the Polish television market. The article is an attempt to explain the circumstances under which Canal+ sports desk was established, and identify the solutions enabling private stations to dominate the market of TV sports coverage, especially football