As a fruit crop, the pear is preferably grown and esteemed for its high utility value. Over recent decades, there have been great fluctuations in both quantity and quality of the pear fruit for a variety of reasons (obsolete growing technology, cultivar diversity, increased fire blight attacks, market instability, etc.). Given the favourable environmental conditions in Serbia and pear fruit shortage on domestic and foreign markets, producers' interest in pear production has increased in the last several years. The economic performance of a pear orchard is largely dependent on market conditions and pear marketing possibilities. Establishing a pear orchard requires a comprehensive analysis of agroeconomic conditions which govern both the choi...