A class of novel pyran based chromophores has been synthesized and characterized for what concerns their optical and electrochemical properties. The electronic structures were investigated in details by means of DFT theoretical computations. The molecular structures of the chromophores are based on a pyran core, functionalized with different electron acceptor groups, symmetrically linked to phenothiazine electron donor moieties. The dyes have different optical absorption properties, affording a set of colors ranging from orange to blue, covering most of the visible spectral region and they are characterized by high molar extinction coefficient, up to a value of 6.4·104 cm−1 M−1. The dyes were used as photosensitizers in DSSC and the photovo...