Add to ORKGWhen the emotional involvement of the consumer, in the process of purchase and consumption of the products, is very strong, and the product technology is quite homogenous among competing brands, the competence to integrate consumer knowledge within the firm and generate the consumer insight for marketing innovation becomes primary source of competitive advantag
While a lot of attention has been paid to those characteristics of capabilities that give firms a co...
Customer knowledge can be a critical source of competitive advantage in retail business. In this the...
[[abstract]]© 2007 Inderscience - In a digital economy, companies face intensive competition and a c...
When the emotional involvement of the consumer, in the process of purchase and consumption of the pr...
When the emotional involvement of the consumer, in the process of purchase and consumption of the pr...
The primary role of marketing within the competitive advantage is innovation. The customer value-bas...
This study aims to analyze how the company need to understand about the customers expectation before...
As underlined by Porter and Stern (2001), the concept of competitiveness has changed: the 'reduce ma...
The primary role of marketing within the competitive advantage is innovation. The customer value-bas...
The article discusses the notion of marketing competencies in buyer supplier relationships, and the ...
Abstract Knowing your customers and their needs is a topic that has attracted increasing interest i...
The goal of marketing is to meet and satisfy the need/expectation of consumers. While understanding ...
Knowledge creation and organizational learning have become central concerns in strategic management....
International audienceThis communication reports on the progress of a research based on a conceptual...
High technology organizations benefit from collaborative contributions of current customers, lead us...
While a lot of attention has been paid to those characteristics of capabilities that give firms a co...
Customer knowledge can be a critical source of competitive advantage in retail business. In this the...
[[abstract]]© 2007 Inderscience - In a digital economy, companies face intensive competition and a c...
When the emotional involvement of the consumer, in the process of purchase and consumption of the pr...
When the emotional involvement of the consumer, in the process of purchase and consumption of the pr...
The primary role of marketing within the competitive advantage is innovation. The customer value-bas...
This study aims to analyze how the company need to understand about the customers expectation before...
As underlined by Porter and Stern (2001), the concept of competitiveness has changed: the 'reduce ma...
The primary role of marketing within the competitive advantage is innovation. The customer value-bas...
The article discusses the notion of marketing competencies in buyer supplier relationships, and the ...
Abstract Knowing your customers and their needs is a topic that has attracted increasing interest i...
The goal of marketing is to meet and satisfy the need/expectation of consumers. While understanding ...
Knowledge creation and organizational learning have become central concerns in strategic management....
International audienceThis communication reports on the progress of a research based on a conceptual...
High technology organizations benefit from collaborative contributions of current customers, lead us...
While a lot of attention has been paid to those characteristics of capabilities that give firms a co...
Customer knowledge can be a critical source of competitive advantage in retail business. In this the...
[[abstract]]© 2007 Inderscience - In a digital economy, companies face intensive competition and a c...