This work illustrates new tools and methods for an in vivo and direct, but non-invasive, measurement of an octopus arm mechanical properties. The active elongation (longitudinal stretch) and the pulling force capability are measured on a specimen of Octopus vulgaris in order to quantitatively characterize the parameters describing the arm mechanics, for biomimetic design purposes. The novel approach consists of observing and measuring a living octopus with minimally invasive methods, which allow the animal to move with its complete ability. All tools are conceived in order to create a collaborative interaction with the animal for the acquisition of active measures. The data analysis is executed taking into account the presence of an intrins...