The paper focuses on the analysis of ontological, epistemological and pedagogical terms of changes in education, first of all – on the status of an academic subject. From the ontological perspective, they are related to transfer from “object” ontology to communication-and-activity one, in terms of epistemological approach – from naturalism to transcendentalism, whereas with regard to pedagogical perspective – from autocratic-disciplinary organization of the academic process to a student-oriented pattern. The first part of the article describes academic subject’s functions in the process of educational reproduction. An academic subject is interpreted not so much from the perspective of the knowledge it contains, but as a complex linguistic c...