This paper describes the main features of fish aquaculture in Europe and Italy focusing attention on single sectors of the farmed species and their trend for the future. Over recent years, European and Italian aquaculture have shown a markedly different trend from that of world aquatic production. Asia, particularly China, has recorded a constant and rapid growth and Latin America a moderate development. Nowadays, European farmers are concerned with adapting their product to market demand and diversifying the fish species reared. After a discussion about the main European production statistics regarding finfish aquaculture production, we consider the most important aspects in the promotion of production and consequent consumption of farmed ...