We discuss some optimal control problem for the evolutionary Perona-Malik equations with the Neumann boundary condition. The control variable v is taken as a distributed control. The optimal control problem is to minimize the discrepancy between a given distribution u_d in L^2(Omega) and the current system state. Since we cannot expect to have a solution of the original boundary value problem for each admissible control, we make use of a variant of its approximation using the model with fictitious control in coefficients of the principle elliptic operator. We introduce a special family of regularized optimization problems for linear parabolic equations and show that each of these problems is consistent, well-posed, and their solutions allow...