We investigate the analogy between the renormalization group (RG) and deep neural networks, wherein subsequent layers of neurons are analogous to successive steps along the RG. In particular, we quantify the flow of information by explicitly computing the relative entropy or Kullback-Leibler divergence in both the one- and two-dimensional Ising models under decimation RG, as well as in a feedforward neural network as a function of depth. We observe qualitatively identical behavior characterized by the monotonic increase to a parameter-dependent asymptotic value. On the quantum field theory side, the monotonic increase confirms the connection between the relative entropy and the c-theorem. For the neural networks, the asymptotic behavior may...