Analisis Makna Tindak Tutur pada Meme Dengan Tagar #qurbanainaja di Instragram

This research is a descriptive research with a qualitative approach. This research is on the pragmatic field focused on analyzing speech acts of memes uploaded with with the hashtag of #qurbaninaja on Instagram. The focus of this research is to analyze the meaning of the speech contained in the #qurbaninaja hashtag with a pragmatic approach. The data collection technique in this study was carried out with a combined technique, the data analysis was inductive. The data collection method used in this study was the referential method. The technique used by the author in collecting data is the free-of-charge listening technique or the SBLC technique. The results showed that the meanings found in memes with the hashtag #qurbaninaja in lingual form were affective meaning, social meaning, collocative meaning, connotative meaning and reflective meaning, while in nonlingual form, the meaning generated was satire. Keywords: speech act, meaning, instagram, qurbaninaja