IMPLIKATUR PADA MEME DAKWAH ISLAM DI MEDIA SOSIAL INSTAGRAM (Kajian Pragmatik)

The aim of this thesis is to identify the implication’s form, function and factors which influence the use of implication in Islamic Preaching’s Meme especially in social media instagram. The object of this research is the discourse of Islamic Preaching’s Meme based on Islamic preaching accounts in social media instagram.The approach of this study was qualitative which resulting in written words data. The theory of this study was pragmatic theory. The provision of data in this study was refer study using the method of skillful engagement and note taking techniques. The data was analyzed using agih method and matching method. The result of this study indicates that Islamic Preaching’s Meme which was spread out by social media instagram contain conventional implication in the form of words, phrase, and sentence. Each implication found having some function, among them are insinuating, reminding, declaring, showing, clarifying, and ordering. The emergence of implicature in Islamic Preaching’s Meme is influenced by the use a figure of speech. There are four figure of speech used by speakers to convet their ideas that is eritoses, assonance, alliteration, and euphemism. Keywords : implicature, instagram, preaching’s meme, social medi