Tourist entrepreneurs ́ experiences of co-operation wif university students for Sustainable Destination Development

This study describes tourist entrepreneurs' experiences of cooperation with university students solving the entrepreneurs' practical challenges for Sustainable Development. Eleven destination entrepreneurs on the island of Gotland, Sweden, responded to an online survey that contained questions about their challenges offered to the students, experiences over the cooperation with the students, and solutions to the students' challenges. The questionnaire included questions on how entrepreneurs experienced the suggestions and how they were planning their implementation. Also, questions over sustainability issues were brought up. The implication of the study is that destination entrepreneurs are optimistic about using university students in change approaches. Also, the students fill the gap for the needs of theoretical and practical knowledge of the challenges. The exchange of knowledge, not least in sustainability matters, is of great importance to both parties and promotes learning. Entrepreneurs need reciprocity in relationships and collaboration with universities. They need to be confirmed as essential and valuable resources and committed as actors in developing destinations. The study results show the importance of paying more attention to the role of small entrepreneurs in the development of destinations and their work of sustainability. Cooperation between universities and entrepreneurs should be nuanced by highlighting these entrepreneurs' practical needs