Using various techniques from dynamical systems theory, we rigorously study an experimentally validated model by [Barkley et al 2015 Nature 526 550–3], which describes the rise of turbulent pipe flow via a PDE system of reduced complexity. The fast evolution of turbulence is governed by reaction-diffusion dynamics coupled to the centerline velocity, which evolves with advection of Burgers\u27 type and a slow relaminarization term. Applying to this model a spatial dynamics ansatz and geometric singular perturbation theory, we prove the existence of a heteroclinic loop between a turbulent and a laminar steady state and establish a cascade of bifurcations of various traveling waves mediating the transition to turbulence. The most complicated b...