Abstract: The concept of economic rationality developed by capitalists and socialists today invites very serious problems in society. The current economic rationale is more in favor of personal interests and ignores the values of humanism so that it often clashes with other economic actors. Humans are considered to act rationally if the individual directs his behavior to reach the maximum stage in accordance with Islamic law. The benefit orientation in business is one of the most needed orientations in Islamic Economics. Enforcement of benefit is oriented to the goodness of life throughout the universe. Life in this world is the beginning of the afterlife. The benefit that occurs in the world becomes the forerunner to the realization of b...