Attitude, Job Embeddedness, and Turnover Intention in Gig Workers in Thailand: The Roles of Social Influence

This research explored the association between the social influence of gig workers in Thailand and the level of attitude towards job insecurity and perceived behavioral control among the perceptions of gig job workers. The study contributes to the literature by investigating job embeddedness and the level of turnover intentions. Social influence was investigated as a moderating factor that might affect the attitudes of the workers or have a direct influence on turnover intentions. Survey data were collected from 399 gig workers in 5 regions across Thailand. Multiple regression analysis and partial least squares structural equation modeling were used for data analysis. The results supported a negative association between job insecurity and job embeddedness, and a positive association between social influence and turnover intentions. Moreover, the analysis supported the moderating effect of social influence on gig workers attitudes toward job embeddedness