COGNITIVE ASPECTS OF POLITICAL COMMUNICATION IN GERMAN NEWS BLOCKS

This article will focus on communication realizing within the political discourse of German language area. It defines the character of how the information space is being formed. This fact affects the reader, his assessment of a situation and conclusions which are made according the analyzed message. Speaking about a special genre of the political discourse named news blocks we should underline that the organization of such texts is mostly strictly defined and regulated, and their standards are fixed. This issue is explained through the vast amount of factual information that contain news compared to figural impressional or metaphoric elements. We can see this using the example of the following German news block: Eine mögliche Kollision könnte das Leben zahlreicher Pinguine und Robben auf der Insel bedrohen, teilte das britische Forschungsprogramm British Antarctic Survey (BAS) mit. Südgeorgien gehört zum britischen Überseegebiet, wird aber wie die 1300 Kilometer entfernten Falklandinseln von Argentinien beansprucht. (Eisberg bedroht Robben und Pinguine, 2020). But in fact, we usually meet some language instruments that show us the other emotional side of the deal. Used by the author they are to influence the reader in different ways. In this way the journalist let him feel the whole atmosphere, humor, irony etc. of the presented text. The combination of emotional and rational elements of the message is due to generate the intrapersonal cognitive conflict inside the audience. The author uses such an option to get and keep the attention and to focus it on necessary details. The audience can concentrate on the most important moments. They are should be underlined with the help of a headline or the main text too. The stylistic devices for it can be different, but they all are to create an effect to activize the cognitive conflict and hold attention of the reader. This conflict should be only constructive not to become interpersonal. This helps the journalist to stay objective and a professional writer. His main function is to inform his audience and lighten some interesting and essential news. How much emotional and rational components the author choose for his text it depends on the policy of a magazine or newspaper