Organizational Communication Effectiveness in Employee Performance at the Economic Development Bureau of North Sumatra Province

76 HalamanKemunculan wabah Covid-19 memberi dampak pada pola kerja. Walaupun pimpinan selalu memberikan motivasi saat bekerja namun kinerja pegawai semakin menurun. Masalah ini dibuktikan dengan perubahan jadwal kerja dengan sebelumnya. Beberapa pegawai bekerja layaknya hari biasa di kantor dan ada juga pegawai yang melakukan pekerjaan mereka dari rumah atau work from home (WFH). Demikian kondisi sebaliknya dengan jadwal yang sudah ditentukan oleh pihak biro bahwa para pejabat Biro Bina Perekonomian Provinsi Sumatera Utara bekerja dari rumah dan para staff bekerja dari kantor. Adapun tujuan penelitian ini untuk mengetahui efektivitas komunikasi organisasi dalam meningkatkan kinerja pegawai di kantor Biro Bina Perekonomian Provinsi Sumatera Utara. Kinerja pegawai pada Biro Bina Perekonomian Provinsi Sumatera Utara pada saat Covid-19 dilakukan dari rumah dengan cara menggunakan online, namun demikian dengan cara online sehingga dapat dikatakan kinerja tersebut kurang efektif dan efesien diakibatkan Covid-19. The emergence of the Covid-19 outbreak has had an impact on work patterns. Even though the leadership always provides motivation while working, the employee's performance is decreasing. This problem is evidenced by changes to the previous work schedule. Some employees work like normal days in the office and there are also employees who do their work from home or work from home (WFH). Likewise, the opposite is the case with the schedule set by the bureau, that officials from the North Sumatra Provincial Economic Development Bureau work from home and staff work from the office. In accordance with the research formulation and objectives, the form of this research is a qualitative descriptive form that focuses on the process, analysis description, which aims to determine the analysis of the effectiveness of organizational communication in improving the performance of employees at the Bureau of Economic Development of North Sumatra. The performance of employees at the Bureau of Economic Development of North Sumatra Province at the time of Covid-19 was carried out from home by using online, however, online so that it can be said that the performance was less effective and efficient due to Covid-19