In Magni [Eur. J. Operat. Res. 137 (2002) 206] I present some inconsistencies implicit in the net-present-value criterion, as currently used in finance. This paper shows that the standard use of CAPM for capital budgeting, based on disequilibrium values, is at odds with arbitrage theory, and that the corresponding CAPM-based NPV rule is meaningless even in the simplest case, because net present value is any number one wants it to be. Cognitively, this amounts to saying that the NPV procedure leaves decision makers subject to a framing bias; financially, this amounts to saying that additivity does not hold. De Reyck's [Eur. J. Operat. Res. 161 (2005) 499] objection to my thesis is invalid because he mistakes a project's expected rate of retu...