Communication Efforts of Florida Extension Agents During the 2004 Hurricane Season

The purpose of the study reported here was to examine what communication channels Florida\u27s Extension faculty utilized during the 2004 hurricane season. A total of 208 people responded to the survey, for an overall response rate of 63.4%. Respondents indicated that they made slight to moderate use of news media channels. The most used and effective personal communication channels were word of mouth and telephones. The most used and effective mediated communication channel was flyers/print materials. Respondents did not believe that the general public or their own clientele groups were aware of Extension\u27s disaster response efforts