Analisis Peluang Usaha Urban Farming: Pengembangan Hidroponik di Desa Karangwidoro Kab. Malang

The growth of population in the world-wide is inline with the demand of food and land-use. However, the availability of land to produce food is tragically scarce. One of the solution which popular among society is by doing urban farming. Urban farming is a farming concept that is used as a solution in the midst of dense urban buildings and the lack of land for farming. There are various types of urban farming which one of the most popular is hydroponics. Hydroponics is considered as agriculture with a high-tech production system by small farmers. This study examines urban farming in Karangwidoro Village, Malang Regency which has been running since the beginning of 2020 with the hydroponic concept. The aim of this study to analyse the hydroponics as an effort to develop entrepreneurship among society. The methodology used is the Community-based research method and the analytical approach using SWOT (Strength, Weakness, Opportunity, and Threats) analysis. The results showed that Karangwidoro village agriculture has a great opportunity to be developed as a profit business