The selective and quantitative sulfonation of polybutadiene (PB) and triblock copolymers polystyrene-b-polybutadiene-b-polystyrene (SBS) has been successfully obtained through a novel procedure consisting of two reaction steps carried out in a single batch: free radical addition of thiolacetic acid to olefinic double bonds followed by autocatalytic oxidation of the thioacetylated polymer with in situ generated organic peracids. The polymers resulting from the two reactions were fully characterized by NMR, FTIR, and elemental analysis; the ion exchange capacity (IEC) of the sulfonated polymers was assessed by elemental analysis and titration with NaOH. Critical desulfonation temperatures of the poly(alkylsulfonate)s were observed in the rang...