Service Science and Innovation Management:Sustainable Service and Quality Performance in the Value Co-Creating Age

Today an engineer can easily happen to use economic models and refer to economic theories within his design; just as easily a sanitary operator may adopt most recent production and service strategies in order to perform his duties. This is due to modern service logics, which is not confined any more within its sector boundaries, but may be intended as a polyedric, multidisciplinary and unifying approach. Within this service culture, service innovation and service quality represent two emerging issues, both suggesting a service-oriented optic (or servicecentred optic) in business management and nourishing new value creation processes. This affects both competitive behaviour and operations, independently from realized products or offered services. Present contribution, hence, attempts the analysis of Innovation Management and Total Quality Management consequent to most recent service theories developments (with specific reference to the arousing Service Science), in order to deepen their possible influences in sustainable service provisions, business quality performances and related effects on competitive advantage. Keywords: Service Science, Innovation Management, Service Innovation, Total Quality Management, Customer Relationship Management, Service Quality