SPEECH ACTS ANALYSIS IN THE SLOGAN OF CAR ADVERTISEMENTS IN JAWA POS NEWSPAPER

Key words: speech act, locutionary act, illocutionary act, sloganLanguage is always related to acts. When people are doing communication, they are not only delivering the message, but also performing anaction from the utterance. This phenomenon is called speech acts. There are threetypes of speech act; locutionary act refers to what the speaker said, illocutionaryact refers to force by the speaker, and perlocutionary act refers to the effect of the illocutionary act to the hearer. Speech acts can be found in daily communication, for example it can be found in slogan. In this study, the writer analyzes speech act within utterances contained in the slogan of car advertisements in Jawa Pos newspaper. There are three problems to be solved: (1) What are the locutionaryand illocutionary acts used in slogan of car advertisements; (2) What are the types of sentences used in slogan of car advertisements; (3) What type of illocutionaryact is mostly used in slogan of car advertisements.This study used qualitative approach in document analysis since it focusedon analyzing the utterances written in slogan. The data were collected from the slogan of car advertisements in Jawa Pos newspaper from December 2013 until February 2014. Then the data were analyzed by using Searle’s theory of speechact and using Yule’s theory to analyze the types of sentences.From 26 utterances, it was found that those slogan utterances apply speechacts, especially locutionary and illocutionary acts. Illocutionary acts were found inthe forms of representative, directive, and declarative. Then, the types ofsentences found in the slogan utterances of car advertisements are declaratives which are used to give information and imperatives which are used to makesomeone to do something. Furthermore, the most frequent type of illocutionaryacts found in the slogan utterance of car advertisement is representative.The writer suggests the next researchers to analyze other slogan utterancesto find out the slogan writer’s intents within the slogan utterances. In addition, it issuggested to the next researchers to investigate other object, such as speech,movie script, comic, and any other media