The combination of microwaves exposure with the classical convection heating is seen as a practical solution to improve the uniformity and control of pure microwave heating of moist porous substrates. In the present paper, the complex coupling of electromagnetic exposure and enhanced fluid flow and heat transfer is explored, with an emphasis on the competition of such different mechanisms. To this end, some simple experimental techniques have been adopted to determine the thermal response of a common biological substrate in a microwave/jet-impingement oven prototype (1. kW of nominal power), allowing for the local characterization of its electromagnetic and fluid dynamic behavior. A rational approach is proposed by presenting a number of de...