Du Pont System Dalam Mengukur Kinerja Keuangan Pada PT. Bakrie And Brothers Tbk Di Bursa Efek Indonesia Periode 2014 - 2018

Firda Nurmala, Du Pont System Analysis in Measuring Financial Performance at PT. Bakrie And Brothers Tbk in the Indonesia Stock Exchange for the 2014 - 2018 period. Supervised by Mrs. Elfreda Aplonia as Advisor I and Mrs. Ida Rahmawati as Advisor II.This study aims to see and analyze the financial performance of PT. Bakrie and Brothers Tbk seen from 2014 - 2018 using the Du Pont System. The data used in this study is secondary data which comes from the Annual Financial Report data obtained from the official website www.idx.co.id. The analytical tools used in this research are Net Profit Margin, Total Assets Turnover, Equity Multiplier, Return On Assets and Return On Equity.The share price of PT. Bakrie and Brothers Tbk has experienced a continuous decline due to heavy debt and poor company performance, namely by buying expensive assets using debt money when sold at very cheap prices, relying on debt for business expansion and finally converting debt into shares.The results showed that the performance measured using the Du Pont System at PT. Bakrie and Brothers Tbk experienced an increase from 2014 to 2015 and similarly there was an increase in financial performance from 2015 to 2016. In fact, in 2016 to 2017 the financial performance of PT. Bakrie and Brothers Tbk experienced a decline and there was another decline from 2017 to 2018. These findings support all research hypotheses