Being the largest animal protein producer, the poultry industry is in the focus of mixed-diet consumers (from a welfare point of view, as a medium of functional foods, environmental issues, the use of antibiotics, etc.), as well as the livestock industry in general. The poultry industry is also extremely quick to uptake new technologies (such as biotechnology, mechanization, robotics, and climate and nutrient control) in order to be economically efficient and sustainable. There is constant pressure from pathogens and new threats, such as avian flu, that requires new treatments and biosecurity measures. There are many novel approaches and answers to these challenges. In breeding, molecular genetic tools (genomic selection and genome editing)...