Penggunaan Aplikasi Grab Food Sebagai Media Pemasaran Produk Kuliner (Studi Kasus Bos Duren Malangjiwan Colomadu)

GrabFood is a food delivery service using Grab services. The use of GrabFood helps and makes it easier for customers to purchase food and drinks with delivery services so that customers do not need to buy food and drinks directly. GrabFood offers promotions in the form of attractive offers, namely by providing direct discounts, purchase discount vouchers to menu choices from tens of thousands of merchants. This study aims to, 1) describe the use of the GrabFood application as a marketing medium for culinary products at Bos Duren Malangjiwan Colomadu; 2) To describe the constraints and solutions that can be applied to the obstacles encountered. The type of research used is qualitative research with a case study design. Data collection techniques used are interviews, observation, and documentation. The data analysis technique uses interactive data analysis which includes data collection, data reduction, data presentation, and drawing conclusions. The results of the study show that, 1) The use of the GrabFood application as a marketing medium is by providing promos or vouchers in the form of free shipping and purchase discounts; 2) Owners must maintain the existing rating on GrabFood so that the rating does not decrease, because the rating greatly influences purchasing decisions; 3) The use or operation of GrabFood itself is by using a cellphone; 4) in using the GrabFood application as a marketing medium, the obstacles faced are not getting drivers and drivers can order like orders. The solution that can be applied to deal with these obstacles is to make an order when the driver comes to Bos Duren