PENGARUH KUALITAS PELAYANAN DAN HARGA TERHADAP KEPUASAN PELANGGAN GRABFOOD SELAMA PANDEMI COVID-19

Every field of business requires a strategy that can meet customer satisfaction in order to attract customers and gain loyalty to achieve the goals of the company. Grabfood is a part of PT. Kudo Teknologi Indonesia, which provides a food and beverage delivery service application that has many customers. This study aims to determine the effect of the service quality and pricing provided by Grabfood on Grabfood's customer satisfaction. The study used quantitative methods with 92 samples through the submission of a questionnaire for further analysis using SPSS. The results of this study can be concluded that Grabfood has succeeded in creating satisfaction for its customers through the quality of services provided by Grabfood and the prices given to customers through various attractive promos and affordable delivery costs for the community, so that Grabfood has become a food and beverage delivery service application that is popular with various circles of society