RAZVOJ DESTINACIJE CIKLOTURIZMA IZ PERSPEKTIVE LOKALNIH DIONIKA

To determine the stakeholder perspective on different circumstances of cycling tourism destination development in the post- COVID-19 period, the survey method and a case study approach were implemented in obtaining stakeholder expert judgement. This paper acknowledges the recent academic and industry publications, and the current momentum in the EU (where post-COVID-19 recovery plans include raising the share of cycling), and discusses the primary research findings on cycling tourism development in this context. Primarily contributing to the body of knowledge on regional cycling tourism development in general the findings of this paper acknowledge the often-neglected local stakeholder perspective and indicate that stakeholders tend to focus more on internal (local) destination issues and relationships.S ciljem poimanja perspektive dionika o različitim aspektima razvoja destinacije cikloturizma u razdoblju nakon pandemije COVID-a-19, u prikupljanju stavova i mišljenja dionika primijenjene su metoda ispitivanja i studija slučaja. U radu su uvaženi relevantni znanstveni i stručni izvori te trenutno stanje u EU (gdje se u planovima oporavka nakon pandemije COVID-a-19 puno raspravlja o rastućem udjelu biciklizma). U kontekstu sagledavanja rezultata primarnog istraživanja, osim doprinosa novim spoznajama o razvoju regionalnog cikloturizma uopće, rezultati istraživanja identificiraju često zanemarene stavove lokalnih dionika koji su primarno fokusirani na interna (lokalna) destinacijska pitanja i odnose