THE EFFECTS OF LAND CONCESSIONS ON THE CAMPING BUSINESS AND THE RESPECTIVE DESTINATION – THE CASE OF COASTAL CROATIA

Cilj ovog rada je istražiti učinke primjene modela koncesija u turizmu na slučaju turističkog zemljišta u hrvatskim obalnim destinacijama. Turističko zemljište je prije pretvorbe i privatizacije bilo sastavni dio nekretnina u bilancama državnih poduzeća. Turističko zemljište nije procijenjeno, niti privatizirano tijekom procesa tranzicije i privatizacije 1990-ih godina. Predmetna poduzeća nastavila su nakon privatizacije upravljati objektima na turističkom zemljištu, a koncesijski model uveden je 2010. godine. U radu se istražuju pokazatelji uspješnosti kampova na turističkom zemljištu predmetnih poduzeća i destinacija u usporedbi s drugim kampovima, poduzećima i destinacijama u 2011. i 2019. godini. U rad je uključena i studija slučaja jednog kampa na turističkom zemljištu prije i nakon ulaganja u smislu naplaćenih poreza i javnih naknada. Rezultati ukazuju na bolje performanse poduzeća koja upravljaju kampovima na turističkom zemljištu u usporedbi s drugim poduzećima, kao i na bolje performanse destinacija u kojima postoji turističko zemljište u odnosu na druge destinacije na hrvatskoj obali, te i na to da učinci koncesija na lokalne zajednice uvelike ovise o upravljanju, regulaciji i planiranju.This paper aims to investigate the effects of implementing a concession model of ‘state-owned tourist plots’ (hereafter SOTPs) on the tourism sector in Croatian coastal destinations. Prior to ownership transformation and privatization, an SOTP was an integral part of the real estate that was owned and operated by the state-owned companies. During the process of transition and privatisation in the 1990s SOTPs were neither evaluated nor privatised, but continued to be operated by the respective companies after privatisation when the concession model was introduced in 2010. The paper examines the performance indicators of the campsites on SOTPs, the respective companies and destinations in comparison to other camps, companies and destinations in 2011 and 2019, and presents a case study of an SOTP-based campsite prior to and post investment from the collected taxes and public charges. The findings suggest that both the companies and the destinations on SOTPs show better performance indicators compared to other destinations and companies on the Croatian coast, and that the effects of the concessions on local communities largely depend on governance, regulation, and planning