This study investigates whether family ownership and corporate governance practices affect Earning Quality (EQ) in non-listed Italian SMEs. Most firms around the world are family-owned businesses. Empirical evidence on listed family firms shows, on one hand, that the higher information asymmetries generate higher incentives to bad quality financial reporting (Francis et al., 2005; Fan and Wong, 2002) because of the entrenchment effect in concentrated ownership structures (Fama and Jensen, 1983; Morck et al. 1988). But on the other hand, family ownership also generates more effective monitoring by controlling owners (Demsetz and Lehn 1985, Shleifer and Vishny 1986; Ball and Shivakumar, 2005b) and families are interested in a good quality rep...