The paper deals with a ritual as a method of social memory content transfer. To reveal dialectics of ritual phenomenon formation and development, hermeneutical, dialectical and general scientific approaches as well as analysis and synthesis are applied. Social memory is considered as a complex of essential information for a society rooted in a social medium mentality and transferred from one generation to another. In terms of analyzed theoretical approaches to ritual and social memory the authors conclude that a ritual is capable of transferring social memory from one social stratum to another retaining its content. By means of a ritual, the process of conversation between different individuals is implemented, and the unity of memories is f...