KANSEI ENGINEERING DAN ANALISIS KONJOIN UNTUK MENGETAHUI PREFERENSI PENGGUNA LAYANAN LAST-MILE DELIVERY (Studi Kasus : Penyedia Jasa Pengiriman di Indonesia)

This research is identifies the preferences of consumers of logistics services in Indonesia using the Kansei Engineering and Conjoint Analysis methods. The Conjoint Analysis aims to establish utility scores that represent factors in logistics services. In this study, 100 respondents to fill out the formal questionnaire. While 30 respondents are choosen to determine the attributes and level attributes. The analysis to determine attributes, level attributes, and formal questionnaires are assisted by SPSS 25. In this study Kansei is use to provide a different perspectiveto describe the customers services. The results shows that the most preferred attributes by consumers are based on the condition of undamaged objects and the attitude of courier is important for user in this study