Keep calm and stay focused. Historicising and intertwining scales and temporalities of online virality

This presentation takes online virality as its starting point, specifically that of memes and the question of their historicisation , in order to question how they may be resituated in a context of production and circulation, taking social, spatial and temporal logics into account. After a discussion of the scalable reading as applied to virality, with specific emphasis on the importance of the spatial and temporal aspects, we propose a case study based on the Harlem Shake