Influence of value co-destruction on actor wellbeing in the sharing economy: An exploratory study in peer-to-peer accommodation

This dissertation explores how value co-destruction impacts consumer-supplier well-being in the sharing economy, particularly in P2P accommodation. By adopting a qualitative research approach and collecting data from Australian guests and hosts, this study explored the value co-destruction drivers and the manner in which they impact consumer perceived values and consequently consumer-supplier well-being. The study contributes to knowledge in the emerging research fields of ‘value co-destruction’, ‘Transformative consumer research’, to service-dominant logic, and the wider tourism and hospitality industry, for which several theoretical and practical implications were discussed