Value co-destruction in tourism and hospitality: A systematic literature review and future research agenda

RESEARCH ARTICLEValue co-destruction in tourism and hospitality: a systematic literature reviewand future research agendaErose Sthapit a,b, Brian Garrod c, Matthew J. Stoned, Peter Björke and Hanqun SongfaDepartment of Marketing, International Business, and Tourism, Manchester Metropolitan University, Manchester, UK; bCentre for Researchand Innovation in Tourism (CRiT), Taylor's University, Malaysia School of Business, Woxsen University, Hyderabad, India UCSI GraduateBusiness School, Kuala Lampur, Malaysia; cSchool of Management, Swansea University, Swansea, UK; dDepartment of Marketing, CaliforniaState University Chico, Chico, CA, USA; eDepartment of Marketing, Hanken School of Economics, Vasa, PB, Finland; fManagement andMarketing Group, Essex Business School, University of Essex, UKABSTRACTThis study systematically reviews, synthesises and integrates the extant literature on value co-destruction in the field of tourism and hospitality. The results indicate that research in this field isstill in its infancy, suffers from a contextual imbalance and employs mainly qualitative methods.Several gaps are identified, and four areas for future work are proposed: further theorisation,application of the topic and scale development, fostering a broader focus on cross-cultural studiesand a need for studies in different hospitality and tourism settings; greater use of on-site datacollection and engaging in mixed-methods analysis; and greater consideration of service-providerand multiple-actor perspectives