Masonry is widely known as a structure with high vulnerability to horizontal loads. This study investigates the possibility of improving the seismic performance of existing masonry churches using reactivated EPDM (ethylene propylene diene terpolymer) rubber formed as an unbonded fibre reinforced elastomeric isolator (UFREI) type application. Such recycled material can reduce the production cost of the isolation system. Experimental tests are performed to characterize the mechanical properties of the reactivated EPDM. In series, detailed three-dimensional (3D) finite element (FE) models are used to characterize the behaviour of UFREIs. An Abaqus User Element (UEL) is developed to simulate the 3D behaviour of UFREIs for large scale seismic an...