In this chapter, we compare two approaches to the data-driven control (DDC) design problem. In this framework, the controllers are directly identified from data avoiding the plant identification step. The analyzed approaches are virtual reference feedback tuning (VRFT) and set-membership tuning (SMT) controller. They differ in the assumptions about the noise affecting the experimental data and the criteria to select an optimal controller. The former strategy assumes an stochastic description of the unknown signals, while the latter imposes an unknown but bounded (UBB) noise structure. Both methodologies are described and their main theoretical results are reported. The two approaches are evaluated on an experimental case study, consisting o...