Which collaboration strategy for the networked enterprise in wine industry? Technological and organizational challenges

The technological dimension and the organizational dimension are the two faces of Information Technology (IT) revolution shaping the life of large and small firms in last 50 years, from the first adoption of mainframe and reusable software to the recent integration of hardware and software technologies within Internet of Things. Over the last few decades, a number of scholars coming from computer science and from organization theory shared a deep confidence on the magic power of networks, especially of technological networks, more and more fast and reliable, and of organizational networks, more and more effective in balancing cooperation and competition among firms. Coherently with the aim of this volume, in this chapter we assume a more critical perspective deriving from the joint analysis of organizational challenges and of technological opportunities for networked enterprises aimed at developing new products/services. The management of innovation within networked enterprises requires a strategic approach to many dimensions. In this chapter we apply at open-closed trade-off the model developed by Pisano & Verganti in the paper Which kind of Collaboration is Right for You published by Harvard Business Review in December 2008. In the Chapter 4 we will focus the strategic models aimed at managing the new product development within the networked enterprise modelled as a design discourse. In the Chapter 5 authors will propose a third strategic perspective, proposing the application of a platform strategy in order to promote the a doption of advanced network infrastructures by Small and Medium Enterprises (SMEs). © 2012 Springer-Verlag Berlin Heidelberg