The French poststructuralist Baudrillard’s (1981; 1983; 1976 and 1994) conceptualisation of the simulacrum entails the philosophical-theoretical exploration of the deconstruction and simultaneous realisation of the real. The gradual loss and ultimate realisation of the actual real is systematically arranged by Baudrillard’s three orders of the simulacrum. These orders are historically framed by specific epochs and concurrently represent different phases of the image. This article investigates Baudrillard’s orders of the simulacrum as a possible methodological approach for interpreting contemporary South African art. More specifically, this article focuses on selected art works from the group exhibition Reflective Conversations: Typog...