Effect of consumer prior knowledge on attitude, behavioural intention and adoption of artificial intelligence enabled products: A study among generation Y and Z

Rapid growth in artificial Intelligence technology has propelled the rise of AI enabled intelligent products. The study analysing the impact of consumer prior knowledge on the attitude, behavioural intention and thus leading to the adoption and acceptance of AI enabled products is evaluated. The study is grounded on the basis of Technological Acceptance Model. The data is collected from a sample of 376 respondents belonging to various generation. The Structural Equation Modelling is used to validate the conceptual Model .Findings of the study indicates that, it is the usefulness of the technology , attributes of the product and accuracy in completing the task leads to the purchase of AI enabled products among Generation Y and Z