A Study on the Impact of Artificial Intelligence on Consumer Decision Making

With the advent in technology and increased competition among various top brands in the market the implementation of Artificial Intelligence (AI) among the retailers has become an important trend. As consumers want to make their purchasing style more simplified and easily accessible, the AIis coming to aid for such consumers. The methodology is based on secondary data collection where the data from various tech journals, articles and through keen observation on the various insights provided by the tech gurus from across the globe. With the use of AI in branding a marketer can better communicate with his customers. The marketer can maintain a good customer relationship management which allows him to retain his customers. The use of AI can lead to better understanding consumer purchasing needs and it makes the consumers more inclined towards the product or service. The study is an attempt to analyse the impact of artificial intelligence on the purchasing decisions of consumers and its effect on retailers