Increasing Engagement Of Veterans & Families Through Social Media

The Monterey County Office of Military & Veterans Affairs provides services to both veterans and family members through financial compensation and pension benefits. A macro level problem is veterans return from active duty and struggle with numerous issues including family instability, homelessness, health issues and financial strain. The agency level problem is a majority (70%) of veterans in Monterey County are not accessing benefits for which they are eligible. This project aims to connect non-service connected veterans and family members to the agency’s Facebook page to promote benefits and services as well as provide opportunities for community interaction. The goal is for these non-service connected veterans to become service connected with the agency, as well as providing a platform for veterans and family members to interact. A recommendation to address the problem is to further collaborate with local government officials in order to increase agency exposure across the county