Analisis Promosi Melalui Media Sosial Instagram Pada Usaha Kuliner Bebek Goreng Harissa Pekanbaru

The purpose of this study was to determine Promotion Identify through Instagram social media on Bebek Goreng Harissa's Pekanbaru culinary business. In conducting this research, data analysis techniques were used using descriptive methods, while in collecting data using interviews and filling out questionnaires with a sample of 30 people. The results of the study show that promotion through social media Instagram on the culinary business of Bebek Goreng Harissa it’s good, so that it is able to make this culinary business known by consumers, as well as many consumers who make purchases. Keywords: Promotio